Marketing Campaign Management…The Next Level of Value-Added Services: Industry

Marketing Campaign Management…The Next Level of Value-Added Services

Published Date: January 2007

Published By: InfoTrends/CAP Ventures

Page Count: 52

Order Code: R290-314

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The price of this report has been reduced due to its age. The original price was $595 for PDF, and $1,795 for worldwide PDF.
Marketing is entering a new phase of automation and technology. With Marketing Campaign Management…The Next Level of Value-Added Services, you’ll have a proven guide for building integrated campaign management into every area of your marketing. You’ll learn how to overcome key marketing problems facing every business owner and executive, including:

Inability to acquire an integrated view of the customer
The need to compress the campaign design-toexecution cycle to improve time to market
The need to leverage low-cost Web and e-mail media
Inability to measure results from marketing campaigns
Inability to measure and justify marketing ROI

This comprehensive, in-depth report will provide you with the background, ideas, elements, definitions and case studies you need to develop an integrated marketing campaign—and take it to the next level—so you can deliver the results that you and your clients expect.

This report will allow you to seamlessly blend every communications touch point in order to maximize your customers’ success (as well as your own) by: