Canada Internet: Users and Usage: Industry Research Report

Canada Internet: Users and Usage

Published Date: July 2008

Published By: eMarketer

Page Count: 20

Order Code: R203-580

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Growth in Internet users in Canada is slowing. It’s projected to be just 3.7% in 2008. On the other hand, the online population is already approaching 23 million people—over two-thirds of all Canadians.

The Canada Internet report analyzes the county’s online demographics and usage patterns as online population growth slows and matures.

Canada’s online population growth may be slowing, but that doesn’t mean things are slowing down.

Broadband is more prevalent in Canada than in many other countries, including the US.

Broadband penetration is also growing more quickly than the online population. About two-thirds of households have broadband in 2008, but three-quarters will benefit from high-speed connections by 2012.

Key questions the “Canada Internet” report answers:

Is Canadian Internet usage growing or slowing?
How many households have broadband access?
How do Internet access and usage vary among regions?
What activities are most popular with Internet users in Canada?
And many others…

eMarketer Reports—On Target and Up to Date
The Canada Internet report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.

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