Canada Online: Users and Usage: Industry Research Report

Canada Online: Users and Usage

Published Date: September 2009

Published By: eMarketer

Page Count: 28

Order Code: R203-647

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Canada’s Internet population continues to grow - by 2013, it will hit 25.9 million, or nearly 75% of the entire nation.

Many of these people are among the world’s most committed Internet users, spending 45 hours or more online each month.

While nearly 65% of consumers in the country own a mobile phone, they do not prize them as highly as Americans do. And the majority do not feel compelled to pay for a data package to surf the Web while away from home.

But traditional media isn't dead -- television still dominates, especially in the highly desirable over-35 audience.

How should marketers be adapting to the changing Canadian media landscape? This new eMarketer report can help show the way.

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