IT outsourcing service providers are increasingly becoming the leading providers of BPO services based on their experience, information technology expertise, and vertical market knowledge. These IT outsourcers are aggressively targeting BPO services and established business process execution providers are feeling their aggressiveness. "IT outsourcers are using their scale and their existing capabilities to pursue BPO opportunities and to push existing providers into increasing their level of investments in order to compete effectively." Says Jim Westcott, senior analyst application and business outsourcing services research.