This IDC study examines the market dynamics of the content management software market in Canada by understanding the drivers of customer satisfaction and dissatisfaction. Readers of this study will get a market overview of investment plans in content management as well as understand the key drivers of dissatisfaction. Further analysis will be conducted to ascertain key selection criterion by industry vertical market. The guidance then suggests effective ways to target the right customer audiences that are most likely ready to substitute and offers the best value proposition and messages to present to them.

"The battle for content management market leadership will be in the existing install base, and the weapon of choice will be increased value and satisfaction for the customer." -Vinay Nair, research manager, Canadian Enterprise Applications