"This study is part of the Canadian Perception Series and is an essential tool for understanding the competitive IT services landscape in Canada," says Nigel Wallis, Senior Analyst of Professional Services research at IDC Canada. "It provides an objective view of how these vendors are perceived in the Canadian marketplace, allowing firms to track progress on mass marketing campaigns. This aids them in determining which messages resonate with end-users for their go-to-market communications."

This report segments the market into three size categories: enterprises (more than 1000 employees), large companies (between 500 and 999 employees) and medium companies (between 100 and 499 employees). This segmentation enables companies to understand how well their message is translating into mindshare in their key targets across the country.