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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
US Carriers Hold the Keys to Targeting in Mobile Advertising, but Can They Monetize It?
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| Published Date:
August 2007
Published By:
Yankee Group
Page Count:
14
Order Code:
R388-2445
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Advertising on carrier real estate is an irreversible trend. If they don’t act soon and determine how to
leverage their great mobile assets, carriers will have their lunch eaten by others that have figured it out.
Key Concepts:
Mobile marketing, mobile advertising, on-deck, off-deck, on-portal, off-portal, WAP, MMS, SMS, mobile
video/TV, mobile search, mobile games, idle screen.
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