Six Case Studies in Consumer Products Innovation (Commerce Bank, Virgin, Nike,

Six Case Studies in Consumer Products Innovation (Commerce Bank, Virgin, Nike, Toyota, Apple, Harley-Davidson)

Published Date: May 2008

Published By: Futurethink

Page Count: 95

Order Code: R3579-13

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This bundled report contains six innovation case studies, and focus on the innovation efforts of Commerce Bank, Virgin, Nike, Toyota, Apple, and Harley-Davidson. These six companies have consistently defined the cutting-edge in consumer products innovation.

Commerce Bank (14 pages): In retail banking, heavy regulation makes the risk-taking aspect of innovation somewhat unattractive. Commerce Bank, however, has become one of the most successful, high-growth banks in history based on its ability to embrace risk, create change and raise the bar on innovation. Find out how in this case study.

Virgin (19 pages): The Virgin group, comprised of over 200 different companies, has long been in the business of exploring new territory. Headed by the charismatic Sir Richard Branson, the company has a stake in everything from media mega-stores and airlines to bridal boutiques and space exploration. With such varied operations, the company has had to create a culture where innovation pervades every aspect of their business. Learn how Virgin's climate sustains innovation with this case study.

Nike (15 pages): Today, Nike is the world's leading provider of athletic footwear, apparel, equipment and accessories, for a wide variety of sports and fitness activities. But this great athletic empire began with a single, innovative pair of running shoes. Learn how innovation led to the rise of this icon in the business world.

Toyota (13 pages): Toyota made history in 2008 by pulling ahead of competitors and taking the lead as the world’s largest automaker (as measured by number of units sold). Toyota has not only sold more automobiles in recent years than the competition, the company has also enjoyed faster growth, higher margins, and a more satisfied customer base than any other automaker. Discover its secrets with this case study.

Apple (17 pages): Learn how the company has re-emerged as one of the world’s most innovative companies. Apple has managed to sustain its innovation efforts with calculated, consistent increases in R&D spending and rapid-fire launches of new products and upgrades. Learn how Apple’s success has been because the company has deliberately focused its efforts on generating better ideas faster.

Harley-Davidson (17 pages): Harley-Davidson, Inc. is a 105-year-old company that designs, manufactures, and markets heavy-weight motorcycles, motorcycle parts and accessories, as well as motorcycle collectibles and riding apparel. More important than what the company makes, however, is what the company means to consumers. Many Harley owners don’t just buy a Harley, they live its lifestyle. Discover the innovation secrets of this company with our case study.

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