Five Case Studies in Service Innovation (Commerce Bank, IKEA, Starwood, Virgin,

Five Case Studies in Service Innovation (Commerce Bank, IKEA, Starwood, Virgin, Whole Foods)

Published Date: May 2008

Published By: Futurethink

Page Count: 77

Order Code: R3579-15

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This bundled report contains five innovation case studies, and focus on the innovation efforts of Commerce Bank, IKEA, Starwood, Virgin, and Whole Foods. These five companies have consistently defined the cutting-edge in services.

Commerce Bank (14 pages): In retail banking, heavy regulation makes the risk-taking aspect of innovation somewhat unattractive. Commerce Bank, however, has become one of the most successful, high-growth banks in history based on its ability to embrace risk, create change and raise the bar on innovation. Find out how in this case study.

IKEA (15 pages): IKEA’s success as an innovator is undeniable. The company was the first to make beautifully designed home furnishings widely available at low prices; and they created an iconic global brand in the process. IKEA products have become synonymous with value, design, and accessibility. The company’s goal is to provide all consumers with cutting-edge but cost-effective products through innovative design, production, distribution, and sales techniques. Discover what's really behind the success of this Swedish retailer.

Starwood (16 pages): Starwood is one of the world's largest hotel and resort companies, with nearly 900 properties around the world. From the Heavenly Bed that's loaded with fine linens, to a curved shower rod that gives guests a little extra elbow room, Starwood's product and service innovations continually surprise and delight devoted guests. In a fiercely competitive industry, Starwood has successfully been able to generate new and provocative ideas that leave the competition fighting to keep up. Learn how Starwood generates ideas in a proactive, persistent, and purposeful way in this case study.

Virgin (19 pages): The Virgin group, comprised of over 200 different companies, has long been in the business of exploring new territory. Headed by the charismatic Sir Richard Branson, the company has a stake in everything from media mega-stores and airlines to bridal boutiques and space exploration. With such varied operations, the company has had to create a culture where innovation pervades every aspect of their business. Learn how Virgin's climate sustains innovation with this case study.

Whole Foods (13 pages): Whole Foods Market CEO John Mackey is recognized as one of the world’s most innovative business leaders. He has led the company from its earliest years as a small California co-op, to its current position, as a thriving international grocery chain. Mackey is regarded as a respected ‘anarchist’ in his industry, and has been quoted saying that he wants to run a business “based on love, not on fear.” It seems that love and anarchy have been very effective business strategies for Whole Foods Market. Discover its innovation secrets with this case study.

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