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Home > Business/Finance > Financial Services > Banking
Case Study: CIBC's Amicus Strategy—Leveraging Brand Alliances and Low-Cost Distribution to Build Market Share
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| Published Date:
March 2001
Published By:
TowerGroup
Page Count:
16
Order Code:
R301-716
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| In 1998, Canadian Imperial Bank of Commerce (CIBC) introduced a pavilions and clicks Internet banking strategy with a variation on supermarket branching. In partnership with the Loblaw supermarket chain in Canada, CIBC launched President's Choice Financial, an Internet bank carrying the same brand name as Loblaw's private-label packaged goods. Starting in 1999, CIBC ventured into the US financial services market with an expansion of this strategy. The result: Two partnerships with US supermarket chains, Winn-Dixie Stores, Inc. and Safeway Inc., to deliver retailer branded electronic banking services.
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