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This study examines the development of the mobile communications services markets in Central Europe. Mobile penetration in the region is approaching 90% and therefore the market has reached a stage in which double-digit growth rates are no longer possible. Nonetheless, mobile communications services providers can increase their profitability by creating new sources of revenue through the deployment of new technologies, business concepts, and services.
This study includes five-year forecasts for the mobile communications services markets of Central Europe, with data segmented into subscription numbers split according to prepaid/contract and business/consumer. The study analyzes end-user spending by voice, SMS, and other data communications services. The study covers the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia, and Slovenia.
"Saturation is right around the corner in Central Europe's mobile communications services market and it is time for operators to change their strategy. Operators need to understand that UMTS, CDMA, FMC, and EM are more than simply trendy acronyms or systems used elsewhere. Central European operators need to appreciate that these systems can be powerful weapons in the battle for subscribers and revenue." - Kre-imir Alic, Senior Analyst, IDC CEMA
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