| The topic of mobile purchases is top of mind for the key stakeholders in the mobile, electronic commerce, and payments industries. Although some types of mobile payments, such as point-of-sale transactions via mobile phone equipped for contactless payment, are at least a few years away from even the early adopter stage in the United States, other types, such as purchase and download of content to the phone, are a reality today. This TowerGroup Research Note answers the question of what is driving and limiting US adoption of mobile purchases, describes the various types of mobile purchases, and provides a forecast of these purchasing activities by type.
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