China Mobile Carriers Brand Recognition Research Report 2006: Industry Research

China Mobile Carriers Brand Recognition Research Report 2006

Published Date: July 2006

Published By: Analysys International

Page Count: 31

Order Code: R686-68

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Analysys' Findings
Remarkable part of the report: Relation of mobile user income and communication expensesRelation of user income and communication expenses

According to this survey, mobile users with good salary have relatively high communication expense. For example, most users with communication expense of above 400 Yuan have monthly salary of more than 4,000 Yuan. However, some users without income, most of which are students, also have high communication expense.

Remarkable part of the report: Analysis of mobile brands consumption of users of different ages

Relation of user age and brand

Choices of network of different users show their needs of network.

We may classify users of different brands as shown in the figure according to user’s age and communication expense.

We find by classification:
Users of Personal Handphone System are of relatively high age and pay much attention to cost saving.

Users of GoTone are of medium age, have strong financial capability and have the highest communication expense.

Users of CDMA 133 are the youngest and have relatively low communication expense.

Users of China Mobile have clear differences in age and communication expense. And there’s overlapping in the communication expense of China Unicom users.

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