China Online Advertising Market Quarterly Tracker Q4 2005: Industry Research Report

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China Online Advertising Market Quarterly Tracker Q4 2005

Published Date: March 2006

Published By: Analysys International

Page Count: 10

Order Code: R686-48

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Key Findings
China online advertising market reached RMB 939 million in the fourth quarter of 2005. Keyword advertising reached RMB 218 million, online Ads reached RMB 646 million, PR advertising reached RMB 76 million and Email advertising reached RMB 5 million. Sina, Sohu, Yahoo! China, Netease and Tom Online are the top 5 vendors leading China’s online advertising market.

Research Definitions Keyword advertising, Online Ads advertising, PR advertising, Email advertising

Vendors covered Baidu, Yahoo! China, Sohu, Zhongsou, Google, Sina, Netease, Tom Online

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