China Mobile and China Unicom were unable to report any increases to their average revenues per user(ARPU) during the year ended June 2007. The gains made by both operators in terms of subscribergrowth, with 47.463mn net additions to the market between YE06 and July 2007, have been driven byexpansion into rural areas. However, this has encouraged a greater number of prepaid customers, reducingthe contributions made by higher-value, postpaid subscribers. A higher proportion of prepaid customershas also resulted in lower consumption of operator services and limited traffic growth.