Chinese Consumers' Mobile Phone Brand Status Awareness, 2007: Industry Research

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Chinese Consumers' Mobile Phone Brand Status Awareness, 2007

Published Date: June 2007

Published By: Market Intelligence Center

Page Count: 10

Order Code: R760-170

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98% of respondents considered Nokia the world's most widely recognized mobile phone brand, and the most well-known brand for providing high-status mobile phone, with an average score of 7.95 on a nine-point scale. The top five high-status mobile phone brands are Nokia (89% of the total respondents), Samsung (74%), Sony Ericsson (69%), Motorola (61%), and Dopod (47%). Alcatel is the major mid-range-status mobile phone brand cited by 62% of the total respondents.

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