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Home > Food and Beverage > Food > Food - General Markets
Chiquita Brands International - SWOT Analysis
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| Published Date:
August 2008
Published By:
Datamonitor
Page Count:
22
Order Code:
R313-34994
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Datamonitor's Chiquita Brands Internationa. SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
Chiquita Brands International (Chiquita) is a producer, marketer, and distributor of bananas and other fresh and processed food products. These products are sold under the brand name Chiquita and Fresh Express. The company primarily operates in North America and Europe. It is headquartered in Cincinnati, Ohio, and employs about 24,000 people of financial year (FY) 2007. The company recorded revenues of $4,662.8 million during the fiscal year ended December 2007 (FY2007), an increase of 3.6% over FY2006. The increase resulted primarily from increased banana pricing in Europe and North America and favorable foreign exchange rates. The operating profit of the company was $31.1 million during FY2007, as compared to an operating loss of $27.3 million in FY2006. The net loss of the company was $49 million in FY2007, as compared to a net loss of $95.5 million in FY2006.
Scope of the Report- Provides all the crucial company information required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
- Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement
Reasons to Purchase- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available
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