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Home > Healthcare > Medical > Facilities
Chiropractor Offices
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| Published Date:
November 2008
Published By:
First Research, Inc.
Page Count:
10
Order Code:
R3470-1945
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The US chiropractic industry includes about 30,000 firms with combined annual revenue of $7 billion. Most are one-office firms, but about 300 firms operate multiple offices. The industry is highly fragmented: the average chiropractic office has annual revenue under $250,000.
COMPETITIVE LANDSCAPE
Demand for chiropractic services is driven by the aging US population and growing interest in alternative medicine. Profitability of individual practices depends largely on marketing. The industry is labor-intensive: annual revenue per worker is $80,000. Chiropractors compete with physical therapists and medical doctors, many of whom consider chiropractic treatments ineffective.
PRODUCTS, OPERATIONS & TECHNOLOGY
Chiropractors treat mainly patients who have pain due to muscular or skeletal injuries; back pain is the most common complaint. Treatment commonly consists of "spinal manipulative therapy" (SMT), based on the theory that the pain is due to misaligned bones ("subluxations") that interfere with the nervous system. Treatment usually includes a series of "adjustments." Many chiropractors also take and interpret x-rays.
Some chiropractors provide a range of other services, treatments, and products, including nutritional counseling, homeopathic products, and various types of physiotherapy such as massage, heat, cold, traction, ultrasound, and electrical stimulation.
Some chiropractors believe that spinal manipulation can cure other types of medical symptoms, such as asthma, and that regular "adjustments" are a useful preventative measure. Chiropractors may specialize in sports injuries, neurological symptoms, orthopedics, pediatrics, nutrition, internal disorders, or diagnostic imaging.
Office operations revolve around scheduling appointments, ...
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