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Home > Healthcare > Biotechnology > Genetics & Genomics
Choices In Cord Blood Banking:: Factors Influencing Parental Decision-Making
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Cord blood banking is increasingly being used to improve and save lives. Stem cells derived from umbilical blood have been used in more than 14,000 transplants worldwide to treat a wide range of blood diseases, genetic and metabolic disorders, immunodeficiencies and various forms of cancer. However, many expectant parents still do not fully understand the significance of cord blood storage. A study published in the Journal of Reproductive Medicine shows that a third of expectant parents are unaware of the option to preserve cord blood. Of the two-thirds who have some knowledge, 74% describe themselves as “minimally informed.”
This market report uses end-user surveys of expectant parents and technology-derived data to determine the factors involved in parental-decision making. More than 1,200 expectation parents in the U.S., Canada, Europe and other international regions answered a detailed survey between November 2008 and January 2009.
The report includes:
- Sources through which expectant parents learn of cord blood banking
- Rates of parental awareness of cord blood banking by gender, household income, geographic location, education, birth order, and other critical factors
- Reasons parents cite as driving the decision to store cord blood
- Factors influencing the decision for private vs. public storage of cord blood
- Price sensitivity and quality expectations
- Comparative analysis of quality variables among cord blood banks
- Parental responsiveness to health statistics
- Differences in perspective based on global region, as well as type of location (city vs. suburban vs. rural)
- Critical trends in cord blood banking and the factors influencing them
- Competitive analysis of the Cord Blood Banking Industry
- Population Profiling: Characteristics of those highly/moderately/least likely to purchase cord blood banking services
- Methods to effectively communicate with your target audience: Expectant Parents
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