| Marketing the College profiles the efforts of 14 institutions to market their undergraduate programs in tough times. Institutions profiled include: the State University of New York at Binghamton, Illinois State University, Albright College, Westmont College, Urbana College, William Wood University, Bethel College, Ball State University, Champlain College, : Mendecino College, Herkimer County Community College, Lane Community College, Butler County Community College, Blue Mountain Community College
Covers Topics such as: Ebrochures, Personalized web site development, virtual tours, radio and TV advertising spending and strategy, use of billboards, use of consultants and research firms, direct mail and email marketing, printing costs for viewbooks, brochures, catalogs and other printed promotional materials, approaches to the foreign student market -- and many other facets of marketing the undergraduate college.
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