Quality, customization and
speed to drive gains
US commercial printing revenues are
expected to increase 1.3 percent per year
to $82 billion in 2011. Growth in
commercial printing revenues will be
driven by ongoing technological changes
that make it easier to create higher quality
and more customized prints at a faster
rate. Gains will also depend on the
ability of commercial printers’ to adapt to
the on-demand printing trend.
In more general terms, factors such as the
health of the economy overall and
manufacturers’ shipments also boost
growth, as they lead to a greater demand
for printed products such as labels,
wrappers, catalogs, advertising and a
variety of business and financial forms.
Further advances in commercial printing
will be slowed by competition from
electronic media, foreign-based printers
and in-house printing.
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