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Home > Business/Finance > Training and Education > Publishing
Commercial Printing
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The commercial printing industry in the US includes around 35,000 companies with $90 billion of annual revenue. Several giants like RR Donnelley and Canadian printer Quebecor World have multibillion revenues, but most printers considered "large" have annual revenues under $1 billion. The majority of commercial printers are small or midsized businesses that operate one production plant, employ fewer than 20 people, and have annual revenue under $5 million. Despite continuing consolidation, the industry is highly fragmented: the largest 50 companies hold only about 30 percent of the market.
COMPETITIVE LANDSCAPE
Demand depends largely on the advertising and product needs of business customers. The profitability of individual companies is closely linked to effective sales operations. Large companies have scale advantages in purchasing materials like paper and ink, in serving large customers who have regional or national needs, and in making efficient use of expensive presses. But small companies can compete effectively by offering better local service. Annual revenue per employee averages $145,000.
Digital technology is changing the competitive landscape of the commercial printing market. Prices for digital color pages are falling below offset printing prices and companies who fall behind in the shift to digital printing are at risk.
PRODUCTS, OPERATIONS & TECHNOLOGY
Commercial printers produce magazines, phone books, labels, advertising brochures, catalogs, newspaper inserts, direct mail marketing pieces, corporate reports and other financial printing, training manuals, promotional materials, and business forms. (Book publishers and newspaper publishers are not ...
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