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Home > Communications > Wireless > Components/Equipment
Competing Mobile Device Visions for the US: UMPCs, MIDs, and Smartphones
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| Published Date:
May 2008
Published By:
In-Stat
Page Count:
39
Order Code:
R97-3133
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As categories of mobile devices converge, In-Stat has identified four primary types of productivity tools—the ultra-mobile PC (UMPC), the mobile Internet device (MID), smartphones, and smartphones with mobile companions. To determine which of these may have an advantage among US consumers, In-Stat commissioned a survey to test attitudes and perceptions. Based upon the preferences of 1,759 respondents, it appears that there are two “winners,” a potential winner, and one with an uncertain future.
The clear winner in the survey is the smartphone, either alone or with a mobile companion. Nearly half of the respondents chose the benefits and capabilities associated with smartphones. Helping its chances for success are the established and successful channels of distribution and that the actual pricing of this solution is somewhat less than end-user expectations. That smartphones are established as a valuable solution today makes the sales process easier than for the other mobile device options.
To derive these results, the survey asked questions about the devices respondents currently own, carry with them regularly, that they plan to buy in the near future, and what devices they plan to retire. This information is meant to help any participant in the mobile device marketplace, including the software and accessories ecosystem, better anticipate customer demand and expectations.
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