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Home > Communications > Public Switching > Broadband
Competitor Insight: Golden Telecom, Inc: Triple 65 broadband strategy and acquisition by VimpelCom give Golden an edge over Comstar
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This Competitor Intelligence report on Golden Telecom Inc. provides a comprehensive analysis of Golden’s strategies in Russia together with key operational and financial metrics. The recent acquisition of Golden Telecom by Vimpel Communications will provide Golden the edge over its rival, Comstar, in the Russian broadband market. Aside from the obvious synergies associated with operational and network savings, we think that Golden has the edge over Comstar when it comes to broadband subscriber additions, because:
1) Golden will benefit considerably by cross selling to Vimpel’s mobile customer base;
2) If Golden does choose to take up and position Vimpel’s Beeline brand in its regional broadband execution, we believe there can be significant brand advantages over Comstar; and
3) Golden’s Triple 65 Strategy is a solid plan that will keep network build out costs down, and at the same time increase take up rates without excessive marketing through considerable word of mouth cross selling.
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