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2009 Consumer Identity Protection Services Scorecard: Competition Intensifies as Vendors Aggressively Expand Offerings


Published Date: May 2009
Published By: Javelin Strategy & Research
Page Count: 45
Order Code: R3424-87
 
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In December 2007, Javelin released a comprehensive industry research report introducing the identity fraud protection services space, which had just begun to see tremendous expansion, development and curiosity from other institutions with a vested interest in consumer security. This year’s report provides an update to this rapidly growing market, covering the latest trends in identity protection services, new accounts fraud, and consumer perceptions regarding the wide variety of protection products available. Aside from highlighting consumer satisfaction levels and effectiveness ratings of the primary categories of services (credit monitoring, fraud alerts, personal information monitoring and credit freezes), the report also provides detailed coverage of vendor-specific solutions, as well as a scorecard that examines the features and benefits of the wide variety of products currently available. The vendor analysis of over 20 service offerings includes several returning players, as well as some newer companies and firms that had not been addressed previously. Companies evaluated include Affinion Security Center, Debix, Experian, EZShield, FraudStop, Identity Force, Identity Guard, Identity Secure, Identity Sweep, IdentityTruth, IDWatchDog, Intelius, Intersections, LifeLock, TrustedID, Truston, and financial institutions with their own branded ID theft protection products, among several others. Actionable recommendations are directed toward vendors, financial institutions and consumers.

Primary Questions
  • What key changes have occurred in this rapidly shifting market landscape of consumer fraud protection solutions?
  • To what extent are consumers being impacted by new accounts fraud, which identity protection services are designed to protect?
  • How does the usage of ID protection services break down among U.S. adults, by service category?
  • Which services do consumers perceive as being the most effective in protection, and how do fraud incidence rates differ for consumers who subscribe to ID protection services compared with those who do not?
  • Which vendors have managed to sustain a leading edge over their competitors?

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