Consumer Security Preferences: Increase Online Adoption by Meeting Targeted Needs:

Consumer Security Preferences: Increase Online Adoption by Meeting Targeted Needs

Published Date: July 2006

Published By: Javelin Strategy & Research

Page Count: 5

Order Code: R3424-3

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Description

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Overview

Financial institutions can increase adoption of online banking services by using segmented consumer security preferences to cater to certain subsections of their account holder base.

Primary Questions

Which authentication solutions resonate with non-online banking consumers?
What are the primary differences in security preferences among specific financial institution
Which security solutions do consumers seek most prominently from financial institutions?
How can financial institutions capitalize on these differences and strategically offer flexible

Findings and Analysis

By offering flexible authentication solutions that allow for consumer choice, financial institutions can entice non-online banking customers to adopt and utilize the online channel. Consumers seek a combination of more proactive means—both detection and prevention—and resolution capabilities from their financial institutions. Solution flexibility is becoming more readily available to institutions through single vendor relationships.

Audience: Financial institutions’ marketing, online banking and risk/fraud divisions

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