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Content Convergence 2006-2011: Shifting The Value Chain Dynamics


Published Date: November 2006
Published By: Visiongain
Page Count: 105
Order Code: R155-201
 
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Consumers are changing the way they access digital content, demanding that they be able to access the same content through multiple CE devices and platforms. The move to this form of content convergence is being driven by factors such as a shift towards “all-IP” and embedded networking connectivity. But what exactly does content convergence entail, and how will it affect your business? Purchase this report to find out.

Consumers have long battled technology companies over content ownership, as the communications market changes from device centric to content centric. It is the content that interests the market and the ability to retrieve and use that content across devices, networks and geographies that drives both innovation and profits.

“Placeshifting” has gained the most interest from the operator community, with Vodafone launching its Mein PC service, which enables customers to use their 3G phones to access multimedia files that are stored on their home PCs. Other technology and commercial options also exist that enable consumers to stream content across multiple devices. What are these options, and what is their potential market impact? Should they be seen as opportunities or threats to mobile operators? This report will tell you.

This report analyses the content convergence market and assesses its impact on the value chain. It provides forecasts for the digital home market, VoIP, IPTV, online music content, mobile content and network gaming. The report answers questions including:
  • What demand exists for content convergence?
  • What is the potential business model and service uptake?
  • How will mobile operators respond to the emergence of placeshifting?
  • Is placeshifting competitive or complimentary to their own service offerings?
  • How does this impact the operator vs content owner/brands debate and the battle for consumer control?
  • What is the role of the mobile handset and the mobile phone manufacturer?
  • What is the potential impact on other stakeholders, such as content firms, vendors and other service providers?
  • What are the DRM issues and how are they being resolved?
  • How will standardisation initiatives such as the DLNA affect market evolution?
  • What will be the key driving applications of networked consumer electronics and media devices?
Please Note: Reports are sold based on the user licenses indicated. The Publisher delivers the report in Flash format via the publisher website, allowing viewing and printing capabilities only. Within one to two business days after placing the order, the Publisher will email the client with information on accessing their purchase. Prior to initiating fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.

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