Content Lifecycle Management: The Impact Of Convergence: Industry Research Report

Content Lifecycle Management: The Impact Of Convergence

Published Date: September 2007

Published By: Ovum Plc

Page Count: 15

Order Code: R464-631

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This report analyses supplier opportunities around content lifecycle management (CLM) tools and platforms for supporting mobile digital content services.

Ovum’s research shows that many mobile operators are now reappraising the platforms needed to support their content services. In particular, there is increased interest in developing more integrated CLM processes for digital content. This is being driven by greater emphasis on customer care from marketing groups, the emergence of advertising-supported content and the delivery of multi-channel content services.

These changes offer renewed hope and new challenges to those suppliers that are able to build, or contribute to, broad-based CLM platforms.

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