Mobile coupons present an interesting idea to retailers and marketers in each region of the world. Delivering personalized, oneto- one marketing messages in North America requires the entire ecosystem of carriers, retailers and mobile marketing to coordinate information to efficiently target consumers. For many years, the carrier has been the hub that integrates the content, care, billing and customer in a digital world. When merchants, carriers and software vendors try to develop a business case for delivering coupons to a consumer’s mobile handset, the carrier network becomes vitally important to gather valuable information about the mobile coupon campaign.