Credit Card Acquisition and Account Management: Deepening Online Relationships for Efficiency and Profitability

Published Date: January 2008 Published By: Javelin Strategy & Research Page Count: 23 Order Code: R3424-53 $1,250.00   Online Download   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Search Inside this Report Similar Products Credit card issuers are facing intense competitive forces in 2008: downward pressure on fee income and interchange revenue, coupled with fallout from the subprime meltdown and questions surrounding the overall creditworthiness of their cardholder base. The Federal Reserve reported on January 8, 2008 that credit card borrowing is at its highest level in six months, reflecting that borrowers are relying more heavily on credit card debt to finance purchases since the availability of equity loans has tightened. With growth increasing but delinquencies expected to rise, it is imperative that issuers extract as much efficiency and employ effective cost-saving measures for their card portfolios. This report analyzes Javelin consumer data—segmented by various demographics and behaviors—to provide insight that will enable issuers to drive profitability and expand cost saving measures through enhanced targeting of the online channel. Primary Questions What percentage of consumers has a credit card and which population segments are particularly underserved? How do credit cardholders apply for their cards? How can Issuers leverage the online channel for cost savings? Which consumer segments are prime targets for online channel migration? Similar Products • The Alternative Payment Systems Industry in the U.S. Published Jun 2008 by Packaged Facts • One If by Internet, Two If by Mobile Phone: Remote Consumer Deposits Are Coming to US Banks Published Mar 2008 by TowerGroup • Online corporate banking has evolved (Strategic Focus) Published Mar 2008 by Datamonitor • SunTrust Online Courier: A Case Study in Event-Based Delivery of Cash Management Information Published Mar 2008 by TowerGroup • Is It a Happy First Birthday for Back Office Conversion? Published Mar 2008 by TowerGroup • Net Metrics: Consumer Usage of On-Line Aggregators, Brokers and Other Intermediaries in UK Banking Published Mar 2008 by Finaccord Ltd. • Riding the Wave from Mobile Commerce to Mobile Transactions Published Mar 2008 by Yankee Group • Predictions for the 2008 Mobile Transactions Market Published Feb 2008 by Yankee Group • The Changing Face of Mobile Commerce: US Forecast for 2008-12 Published Feb 2008 by TowerGroup • Electronic Banking Published Feb 2008 by Key Note Publications Ltd