Current Status and Future Development of Mobile Value-added Services in China:

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Current Status and Future Development of Mobile Value-added Services in China

Published Date: October 2008

Published By: Market Intelligence & Consulting Institute

Page Count: 111

Order Code: R760-464

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As of year-end 2007, Chinese mobile phone subscribers had reached 500 million. With rapid increases in subscribers and usage volume of various mobile phone services, Chinese mobile phone service revenues have been growing at a steady rate for several years. Other than traditional voice services, mobile value-added services have become another revenue generator for mobile operators. In addition, several international mobile phone brands have made aggressive forays into the Chinese market, such as RIM and Apple. This report analyzes the development of China Mobile and China Unicom in China's mobile value-added service market, and examines future development trends of international mobile phone vendors in China

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