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Current Status and Future Development of Mobile Value-added Services in China


Published Date: October 2008
Published By: Market Intelligence & Consulting Institute
Page Count: 111
Order Code: R760-464
 
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As of year-end 2007, Chinese mobile phone subscribers had reached 500 million. With rapid increases in subscribers and usage volume of various mobile phone services, Chinese mobile phone service revenues have been growing at a steady rate for several years. Other than traditional voice services, mobile value-added services have become another revenue generator for mobile operators. In addition, several international mobile phone brands have made aggressive forays into the Chinese market, such as RIM and Apple. This report analyzes the development of China Mobile and China Unicom in China's mobile value-added service market, and examines future development trends of international mobile phone vendors in China

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