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Home > Consumer Products > Consumer Products & Retail > Demographics
Customer Acquisition and Retention in European Wealth Management 2006
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| Published Date:
November 2006
Published By:
Datamonitor
Page Count:
33
Order Code:
R313-18764
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Introduction
Customer acquisition and retention in European wealth management 2006 is Datamonitor's key report providing an overview of best practice across Europe, while providing data relating to the five major European markets.
Scope- Datamonitor's proprietary Wealth Management Market Leaders Survey 2006 analyzes the opinions of wealth managers across Europe.
- Provides unique insight into how wealth managers assess customer acquisition, client relationships and customer behavior.
- Wealth managers across Belgium, Denmark, Finland, France, Germany, the Netherlands, Norway, Sweden, and Switzerland were surveyed.
Highlights
When asked which factors will most determine revenue growth in their wealth management market in the next two years, 67% of the wealth managers surveyed by Datamonitor identified obtaining new clients. Increasing business with existing customers and improving investment performance ranked joint second and were each named by 41% of respondents.
Given that a high amount of trust is necessary towards the wealth manager, the personal relationship is currently seen to play a particularly important role in a client’s decision making. 75% of wealth managers identified the personal relationship as key influence on clients.
29% of wealth managers surveyed strongly agreed that clients are more likely to change their wealth manager today than 2 years ago. Another 30% agrees to some extent. This means that 59% of wealth managers consider customer loyalty to be an issue for their business.
Reasons to Purchase- Provides insight into the relationship between clients and their wealth manager;
- Identifies which acquisition methods are most effective across Europe;
- Analyzes what makes clients choose their wealth manager, and what makes them leave.
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