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Home > Business/Finance > Financial Services > Insurance
Customer Relationship Management Software Spending through 2012 in Insurance North America (Databook)
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| Published Date:
January 2008
Published By:
Datamonitor
Page Count:
10
Order Code:
R313-30099
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Introduction
To capitalize on opportunities and to thwart competition, insurers must become customer centric. This need to refocus on the customer is driving demand for Customer Relationship Management (CRM) among Property & Casualty (P&C) and Life & Pension (L&P) insurers worldwide.
Scope
Segments CRM license and subscription spending by insurers by region and country Quantifies spending on CRM by insurer type
Highlights
According to Datamonitor projections, global CRM license sales will grow 9% annually through 2012, reaching $440 million. The United States accounts for over 90% of CRM spend by insurers in North America. Canada, however, is projected to have a bit healthier growth rate.
Reasons to Purchase
Understand the current and future direction of CRM spending in the insurance sector Compare opportunities across countries and insurer types.
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