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Home > Communications > Wireless > Components/Equipment
Cutting Edge Mobile Handsets in Asia
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| Published Date:
March 2006
Published By:
In-Stat
Page Count:
47
Order Code:
R97-2291
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In line with the surging cellular subscriber numbers, the handset market also devloped quickly in the APAC region. Cutting edge mobile phones—phones integrated with various multimedia and rich-data functionalities—were increasing their share of total phones shipped in the market. With a sum of 252.3 million phones shipped in the APAC region in 2005, 53.4% had camera functions, as the plunging price of such modes in emerging markets greatly promoted their adoption. Phones with music-playing capabilities were 23.0% of phones sold; the figure is above the global average of 13.6%. Smartphones were 3.8% of the market and local design and manufacturing capacity emerged as a major driver of the adoption of smartphones in the APAC region. Mobile digital broadcasting TV phones, and cellular phones with alternative wireless broadband connectivity, were introduced to early adopters in South Korea and Japan. Other cutting edge phones, such as phones with electronic payment function and gaming-centered phones also experienced rapid growth in 2005. Towards 2009, 67.0% of mobiles sold in APAC will have a camera function while 37.3% will be able to play music. The adoption of other cutting edge functions will remain niche markets, and the marketing efforts will continue to focus on specific customer groups.
As the market and competition grew, leading phone makers in South Korea, Japan, China, and Taiwan released very appealing cutting edge phones.
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