All Data Warehouses Are Not Created Equal: Survey-Based Segmentation of the Market

All Data Warehouses Are Not Created Equal: Survey-Based Segmentation of the Market by Data Warehouse Size and Number of Data Sources

Published Date: January 2004

Published By: IDC

Page Count: 17

Order Code: R104-14295

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This IDC study is based on DM Review's Annual Readership Survey and presents segmentation information for the data warehousing (DW) market by warehouse size and complexity. All indications in the DW market point to continued growth as data volumes and the numbers of end users accessing data from DWs increase. Both trends are based on an increased awareness of the benefits of business analytics. However, not all DWs are created equal. "By identifying four distinct market segments based on data warehouse size and complexity, this study presents both software and services vendors with characteristics of these data warehousing groups and provides guidance for capitalizing on opportunities provided by them." ? Dan Vesset, research manager, Analytics and Data Warehousing

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