This is the ONLY in-depth business analysis that covers all segments of this industry, since the market has no trade association performing market research.
This newly updated 4th edition Marketdata study is a fascinating analysis of one of the oldest professions—matchmaking. The popularity of dating websites has taken a hit lately, as customer dissatisfaction with inaccurate profiles grows. Background and marital status checks may become mandatory and are a hotly contested issue, with more and more states proposing legislation.
This market is a now a $1 billion business in the U.S., with online dating services soaring in popularity since 2001 and representing nearly 50% of the market’s value. The Web has revolutionized this business and has brought affordable and convenient matchmaking to the masses. But, dating website revenues grew only 4.5% last year as the U.S. market became saturated with 850+ sites. Europe is the next untapped market. Off-line chains and matchmakers are posting moderate growth, but radio datelines and print personals continue to slide. Speed dating continues to do well, along with certain niche markets.
The study examines: market size/forecasts and segments from 1994 to 2008 Forecast. Separate in-depth chapters cover: Dating Websites, Dating Service Chains with physical offices, Independent Matchmakers, Radio Datelines & Print Personal Ads, and Singles Publications. Study examines how dating services operate—typical revenues/fees/profits, negative image problems and sometimes unethical sales practices. New chapter on background checks. Includes detailed profiles of the top 10 matchmakers in the U.S., dater demographics, factors affecting demand, latest Census data/national & state operating ratios, industry conferences/trade groups in formation. Competitor profiles for: Together/The Right One, Great Expectations, Match.com, eHarmony, It’s Just Lunch, Yahoo Personals, Lavalife, Meetic, The Matchmaking Institute, Spark Networks and more.
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