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Home > Business/Finance > Training and Education > Schools
Decision Matrix: Selecting a CRM vendor in the higher education market (Competitor Focus)
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| Published Date:
June 2007
Published By:
Datamonitor
Page Count:
36
Order Code:
R313-23964
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This report provides a comparative analysis of the leading CRM vendors in the higher education market in order to help institutions select a CRM solution based on its technology strength, reputation amongst end users and ability to influence the market.Identifies which technology vendors higher education institutions should 'shortlist" when considering the purchase of a CRM solutionProvides a comparative technology assessment of the CRM solutions offered by leading vendors in the higher education marketIdentifies which CRM solution providers have the most impact on the higher education marketExplores how institutional end users perceive CRM vendors across eight categories such as product quality and service capabilitiesBy combining robust corporate-sector CRM technology with extensive market influence in higher education, Oracle is as an important leader in the market.
SunGard Higher Education's overwhelming market impact, positive perception amongst end users and advanced solution functionality make it as leading CRM vendor.
While smaller than their competitors, cutting-edge solutions and strong reputations in the market helped to position RightNow Technology and Talisma as shortlist vendors.Understand the topography of the competitive landscape for CRM in higher educationIdentify the strengths and weaknesses of leading CRM vendors and their solutionsObtain insight into how institutional end users perceive key vendors in the market for CRM in higher education
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