2009 Developed APAC (JP, AU, KR) Computing Hardware: Capturing the PC Market Opportunity During the Economic Downturn

Published Date: April 2009 Published By: AMI-Partners, Inc. Page Count: 65 Order Code: R149-474 $3,495.00   Online Download   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Similar Products This report provides PC manufacturers, vendors and marketers a clear understanding of how the SMB market has been impacted by the current recession. It begins with higher-level changes and impacts to the market and then provides key year-over-year (YoY) changes that have occurred since the start of the downturn. In addition the report provides the critical blue prints to: 1. Segment the SMB market in a way that capitalizes on the downturn 2. Target-based on needs, behaviors and planned spending 3. Optimize marketing to ensure the highest return-on-marketing-investments (ROMI) The current recession offers PC manufacturers and vendors new opportunities and challenges. The challenges include highly constrained spending, prolonged replacement cycles and pervasive expectations relating to PC discounts and aggressive price promotions. The opportunities come from segmenting the market from a customer value perspective and aligning offerings and marketing to the more pronounced pain points, new willingness to view and use technology to help businesses run more effectively and embracing non-traditional marketing approaches. Similar Products • Snapshots UK PCs 2009 Published Nov 2009 by Snapdata International Group • Snapshots Czech Republic PCs 2009 Published Nov 2009 by Snapdata International Group • Snapshots Greece PCs 2009 Published Nov 2009 by Snapdata International Group • Snapshots Chile PCs 2009 Published Nov 2009 by Snapdata International Group • Snapshots Turkey PCs 2009 Published Nov 2009 by Snapdata International Group • Snapshots Vietnam PCs 2009 Published Nov 2009 by Snapdata International Group • Worldwide PC Monitor 2009-2013 Forecast Update Published Nov 2009 by IDC • Towards a New Era: The Impact of CPU Development and AIO PCs on the Desktop PC Industry Published Nov 2009 by Market Intelligence & Consulting Institute • PC Review: November 2009 Published Nov 2009 by IDC • Worldwide and U.S. PC Client Sub Form Factor 2009-2013 Forecast Update Published Nov 2009 by IDC