This report focuses on diet trends among adults. The report answers the following questions:

• How do respondents assess their current weight and eating habits?
• Which of 19 current diets are they following, which are they adapting to their own needs, which have they abandoned, and which have they not even heard of?
• What are the three most popular diets, and how are many respondents currently following them?
• What motivates respondents to diet?
• How do they feel about their current dieting strategies?
• What are their attitudes towards dieting, at home and in restaurants?
• How are diet food sales doing? What new products are being launched? And what advertising strategies help promote them?