Dietary Supplement Market Trends & Opportunities: Industry Research Report

Dietary Supplement Market Trends & Opportunities

Published Date: June 2009

Published By: Datamonitor

Page Count: 35

Order Code: R313-52282

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Description

Table of Contents

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Introduction

This presentation, which takes a global perspective but focuses on the US, provides a dietary supplement market overview and then explores consumer attitudes toward dietary supplements. It then profiles the product and market trends including product innovations

Scope

A conference presentation given by Datamonitor's New Consumer Insight (NCI) and Product Launch Analytics (PLA) analysts in April 2009
This presentation combines consumer trend analysis with market observations

Highlights

Consumers in the US have a more favorable view toward supplements than Europeans or Asians

Age is no longer as big a factor for sleep aids as it once was. Prescription sleep aid use among 18-24-year olds has tripled over the last 10 years in the USA

Reasons to Purchase

Understand how consumer attitudes are likely to affect future purchase decisions
Access unique survey insight to understand why, and to what extent, consumers are drawn to differing types of dietary supplements

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