Digital asset management (DAM) systems are projected to experience tremendous growth over the forecast period as bandwidth restrictions ease and digital rich content traffic increases. The Federal Communications Committee's (FCC) mandate to digitalize all broadcast signals by 2003 will give an immense boost to the industry along with the growing adoption of DAM systems by forward-thinking businesses.

This Frost & Sullivan research provides up-to-date analysis on the state of the DAM markets. By tracking the latest information concerning mandatory digital conversion, and identifying key industry drivers and restraints, the study allows users to devise strategic plans for capitalizing on this rapidly expanding field.

FCC Regulations Propel Sales, Move DAM Technology Into Mainstream

"The proposed switch to digital broadcasts and transmissions, required by the FCC, is a significant driver for the DAM market. This conversion from analog to digital technology has created the need for potential end users to spend significant amounts of money on infrastructure upgrades," states the author of this research.

As digital media applications are expanding across vertical markets the demand for DAM solutions is rapidly increasing. What was once a niche product aimed at specialty markets such as broadcasting, entertainment, and advertising is rapidly moving into the mainstream as businesses realize the need to efficiently manage their growing portfolio of digital assets. Global companies are moving toward widespread deployment of DAM solutions to minimize the cost of recovering lost assets.

Tactical Consolidation Key to Expanding Consumer Base

"Consolidation throughout the DAM value chain will be dynamic over the next few years, completely altering the market landscape," says the author. "As market participants realize the value proposition of DAM systems, they will form strategic alliances and design open architecture and scalable platforms to better meet their needs."

Through these alliances, participants will be able to increase market penetration while offering enhanced functionality to consumers. This Frost & Sullivan study offers a comprehensive view of the U.S. DAM markets, supplying companies with the necessary information to maximize their bottom line.