Digital Media Kiosks Turning - Disappointment into Success: Industry Research Report

Digital Media Kiosks Turning - Disappointment into Success

Published Date: October 2006

Published By: Generator Research Limited

Page Count: 18

Order Code: R625-459

Questions About This Report

E-mail a Colleague

Printable Page

Fax Your Order

Description

Table of Contents

Search Inside
this Report

Similar
Products

Case Study 1: Starbucks (U.S.)
Case Study 2: MediaPort (Australia)
Case Study 3: Inspired Broadcast Networks (UK)
Key Learnings
Category Analysis
Future Evolution: Products and Markets

The idea that entertainment retailers can be successful selling digital media from in-store kiosks seems dubious to many in the industry. According to the market consensus, the future of entertainment retail lies online, not at bricks and mortar stores, and so companies pursing a kiosk strategy are simply off-trend and going nowhere. In this view of the market, kiosks are widely regarded as a dead end.

But our research shows that the outlook for kiosks could be a lot brighter than the consensus suggests. For instance, the product and service scenarios that could be enabled by future deployments of wireless-enabled ‘smart kiosks’ are truly compelling and would allow the category to emerge as a viable channel for entertainment retail, especially music.

This report explains why and how.

We review the results of three kiosk implementations in Australia, the UK and the U.S. These three deployments range from having enjoyed undeniable success to having been plagued with teething troubles and disappointment. Although the three case studies are very different, they carry a common message which allows the report to define a roadmap for how the category could develop.

The report explains a range of value-added enhancements that could be made to existing kiosk deployments and describes a number of major new developments that would move the category from its current niche into a mainstream offer that has mass appeal.

Similar Products

• Carrier Scorecard: WAN Data Service Providers

Published Aug 2008 by In-Stat

• Worldwide WLAN 1Q08 Market Share Update

Published Jul 2008 by IDC

• Western European WLAN Equipment Forecast, 2008-2013

Published Jul 2008 by IDC

• Worldwide WLAN Semiconductor 2007 Vendor Shares

Published Jul 2008 by IDC

• Telecom Data Services Annual Review

Published Jul 2008 by CRISIL Ltd.

• WLAN Musical Chairs: Trapeze Grabs a Seat with Belden When the Music Stops