In-Dustry Update: Culture Shock: Trends in Ethnic Marketing: Industry Research

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In-Dustry Update: Culture Shock: Trends in Ethnic Marketing

Published Date: September 2006

Published By: In-Stat

Page Count: 10

Order Code: R97-2559

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Service providers are making special provisions to target specific ethnic groups for their products and services. These targeted marketing initiatives are addressing an underserved consumer segment by catering to the specific wants of ethnic communities. This report provides detailed primary research data outlining how different ethnic groups react to marketing initiatives, and what factors are most influential in their purchase decision for telecom services.

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