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Home > Business/Finance > Training and Education > Publishing
Dynamic Publishing Market Insight
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| Published Date:
June 2008
Published By:
Frost & Sullivan
Page Count:
10
Order Code:
R1-6477
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This Frost & Sullivan market insight titled Dynamic Publishing Market Insight provides an analysis of key market drivers and restraints, the current market landscape, new trends, and market advancement. In this research, Frost & Sullivan's expert analysts examine the dynamic publishing solutions market.
Dynamic Publishing Solutions’ Suitability across Media Types Drives their Adoption
Having ridden out a slump, the dynamic publishing market is all set for substantial growth across all industries in the next 36 months, as organizations are increasingly waking up to the benefits of having digitized assets. Dynamic publishing solutions, by providing greater efficiency in organizational communications, will aid in creating greater messaging unity. They will help companies with growing bases of digitized content maintain accurate and consistent organizational assets by reducing redundancies and inefficiencies of their assets. Dynamic publishing solutions are a boon to organizational publishers of every type and size, especially in the wake of globalization, when it is vital to maintain data consistency. Dynamic publishing simplifies this task using digital asset management and templates that can be translated and disseminated to different markets. "In a global marketplace, organizational product manuals can quickly and easily be altered to meet language- or product-specific needs," says the analyst of this research. "Additionally, the ever-quickening pace of business requires increasingly frequent updates to organizational assets."
With organizations increasingly subscribing to syndicated content to leverage articles and documents across their publications, dynamic publishing solutions assume greater importance, as they facilitate the effective positioning of these articles. Moreover, the current media overload makes it critical to gain customer face-time. "Organizations are rapidly realizing the importance of face-time, which drives customers toward dynamic publishing solutions because of their ability to be used in a variety of media," notes the analyst. "As customers rely on a growing number of media for their buying decisions, organizations will be able to establish a stronger presence by meeting customers at many touch points, delivering focused information."
While digital asset management systems and content management solutions have evidently made giant strides in organizational workflows, they still provide distinctive resolutions to different parts of the workflow. Although dynamic publishing solutions score over them technically, they will still be hindered by organizations’ existing technological investments in digital asset management systems and content management solutions. Users have to be made aware of the functionality of dynamic publishing solutions and their use in bridging the gap between existing software by extending and simplifying the workflow. "Aggressive product marketing will make potential users aware of the obtainable benefits of dynamic publishing, increasing technological acceptance," observes the analyst.
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