Dynamic Relationship-Based Pricing of Product Bundles, Obvious but Difficult:

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Dynamic Relationship-Based Pricing of Product Bundles, Obvious but Difficult

Published Date: July 2006

Published By: TowerGroup

Page Count: 8

Order Code: R301-1150

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This TowerGroup Research Note looks at the advent of dynamic relationship-based pricing of product bundles in banking. The Note argues that relationship-based pricing and product bundling are not new strategies but were the foundation of banking and continued to be important practices until banks stopped using them 10 years ago. The Note also discusses how customers are looking for a single-brand relationship but banks are pushing individual products that work against brand perceptions.

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