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This IDC study examines how one company, LivePerson Inc., seeks to maximize the business impact of online experiences through the application of online conversion technology. In the process, the document answers questions such as:
Why is demand for online conversion technology accelerating? How is LivePerson helping shape a new category within online customer experience known as "Engagement Marketing"? How do more efficient online channels improve sales as the market shifts its focus from purely driving Web site traffic to guiding and influencing actions and outcomes from online visitors?
"The ability to use live data to improve the customer experience in real time is growing ever more important," said Stephen Loynd, Senior Analyst in the CRM & Customer Care Program at IDC. "This really is about delivering impact at the moment of truth".
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