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Home > Communications > Wireless > Components/Equipment
Enterprise Mobile Offering - Operator strategies and market outlook
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| Published Date:
November 2007
Published By:
IDATE
Page Count:
110
Order Code:
R221-185
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At the end of 2006 in Western Europe, the mobile base totalled 102.8 million subscribers, of which roughly 15% were business
users - a percentage that is expected to increase in the coming years. There is still considerable room for growth in
business mobile equipment, with the current rate per employee being between 20% and 35% depending on the country.
Beyond equipment levels as such, the technological state and maturity of the market are helping pave the way for the development
of new services for businesses: data, push-email, convergent fixed-mobile services, wVoIP
Third generation
mobile networks (WCDMA and, increasingly, HSDPA) are now widely deployed, the latest models of handsets deliver phones
that are veritable pocket computers, while the latest mobile operating systems offer a broad palette of features for people
on the move. At the same time, the number of mobile broadband applications is increasing: chiefly web browsing,
accessing the company information system and push-email.
Using an approach based on the combined examination of supply and demand, this market report provides a full exploration
of the enterprise mobile services market. Measuring the reality of the use being made of the solutions on offer supplies
a tool for decision-making that can help determine both operational aspects (expected services, formats and billing
modes) and more strategic positions based on the market outlook for a given solution.
Key questions
- In which situations are mobiles used in a business capacity, and which features in particular?
- What are operators’ strategies with respect to deploying broadband mobile networks, Wi-Fi and wVoIP services and to subsidising handsets for business users?
- What mobile services do operators currently offer their business subscribers: voice, fixed-mobile convergence, data (interface and push-email)?
- What types of offer (format, targets and billing mode) are currently being promoted by operators?
- What are the current levels of mobile adoption in the business world, and what is the current breakdown of the base (classic vs. 3G handsets)? How are they likely to evolve?
- What are the current and expected future levels of data usage amongst roaming workers?
- What is the current ARPU for enterprise mobile?
- What is the market’s medium-term outlook?
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