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Home > Communications > Telecommunications > General Telecom
European SME Segment for Telecoms Service Providers
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This new 320-page report analyses the market for communications services being delivered to the SME segment across Europe. It provides background data and key service provider information for the Austrian, French, German, Swiss and UK markets, together with profiles of key players addressing the segment across multiple European markets.
The report includes the following:
- Profiles of 5 countries:
- Market overview - size, share, SME statistics
- Portfolio benchmarking
- Player profiles - strategy, products, positioning
- Profiles of players:
- 21 across the countries, 7 multi-country operators
Who should buy the report?
- Operators targeting the SME segment in Europe
- Companies investing in or supplying the above
Key benefits:
- Source of key information on 28 SME service provider portfolios and five
representative national markets across Europe
- Independent market analysis and benchmarking
Key conclusions:
- Despite a stuttering economy, SMEs are still the engine of economic growth and private sector employment, representing a significant and potentially attractive market for telecoms service providers
- The challenge for providers is to identify their target sub-segment(s) and successfully to deliver in a hugely diverse market
- Consolidation on the supply side is being driven both by technological convergence (fixed-mobile and all-IP networks) and by a growing realization that propositions need to be developed to address the full breadth of customers’ needs.
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