| Both the European and US antioxidants industry are highly diverse, supplying a range of different products to a number of different end-user markets. This report considers only the food and beverage applications. Overall, the US and European markets are experiencing revenue growth of just 3.4 percent, although this figure obscures the much higher growth rates of some products, including tocopherols and rosemary extracts. Growth is driven by a number of different factors, including increased consumption of snack foods and convenience products, and increased consumer concern about food safety issues.
The market includes both synthetic antioxidants, such as hindered phenols and gallates, and natural antioxidants, such as ascorbates, tocopherols and herb extracts. These natural products are becoming increasingly popular with consumers, but manufacturers are facing declining prices where Asian competitors have entered the market.
Rosemary antioxidant manufacturers in particular are deeply affected by what some have described as "unclear" and "absurd" legislation, which prevents the declaration of rosemary antioxidant extract as an antioxidant ingredient, or as a flavour.
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