European eMarketing Software Markets: Industry Research Report

European eMarketing Software Markets

Published Date: May 2001

Published By: Datamonitor

Page Count: 136

Order Code: R313-9003

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As organisations invest more in CRM, they are finding out more and more about their customers. This wealth of customer information has real effects on the quality of a marketing program and therefore on the bottom line. Moreover, new channels such as mCommerce and the Internet enable eBusinesses to accurately understand and successfully market to their customers. Datamonitor's new report 'European eMarketing Software Markets to 2005' examines the eMarketing phenomenon in great detail. Not only does the report detail opportunities in Campaign Management, Marketing Intelligence and eMarketing, it also highlights key vertical and geographical market growth, as well as discussing the competitive landscape.

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